Driven by a customer-first mentality, we empower businesses to achieve their goals and grow alongside us. If you're ready to make a significant impact and be part of our transformative journey, Maropost is the place for you.
Become a part of Maropost today and help shape the future of commerce!
The Opportunity
Maropost Australia is seeking a high impact and driven Demand Generation Manager with multi-channel expertise to join our growth journey! Reporting to the Global Director of Demand Generation, this role offers the opportunity to collaborate with a high-performing global marketing team and play a pivotal role in driving growth for the company.
The ideal candidate should possess a solid grasp of data-driven demand creation practices, nurture strategies, and effective conversion tactics to implement a robust and scalable demand program across Maropost’s key markets in Australia and New Zealand. Success in this role requires significant cross-functional collaboration with various teams and marketing roles to execute programs precisely and deliver predictable, measurable results.
What You’ll be Responsible for
- Establishing a comprehensive cross-channel playbook for demand generation comprising social media, events, media advertising, CRM, and more. This playbook ensures alignment with regional goals and the company’s overall objectives.
- Collaborating with cross-functional partners (Sales, Product Marketing, Partners) to ideate, launch and optimize buyer-specific programs spanning the entire marketing funnel and sales cycle, from top-of-funnel demand creation to pipeline closure.
- Taking the lead on A/B testing strategy to optimize learnings for emails, landing pages, content and digital ads.
- Working closely with the Marketing Ops team to set up campaigns, track and report campaign impact, and optimize lead hand-off processes and Sales follow-ups in collaboration with Sales leadership.
- Collaborating with Sales & Marketing leaders to ensure quality demand delivery is tied to Sales goals and making necessary adjustments as campaign execution unfolds.
- Managing the coordination of field events, ensuring seamless execution and a positive attendee experience.
- Monitoring external trends and recommending new strategies to boost efficiency and revenue.
What You’ll bring to Maropost
- 4 to 6 years of proven success in demand generation, preferably in the B2B SaaS space, bonus points for eCommerce or Retail Tech experience.
- A track record of success in delivering integrated and consistent messaging across multiple channels including email, paid advertising, webinar, events and more, to achieve sales goals.
- Strong project management skills, capable of managing multiple priorities in a fast-paced environment.
- Demonstrating initiative, self-motivation and resourcefulness, with the ability to understand what it means to walk in the shoes of a Sales Rep, provide insights, and recommend improvements to demand strategies.
- Excellent communication and interpersonal skills, including the ability to build and maintain strong working relationships with partners and internal teams.
- Familiarity with marketing automation and other optimization tools.
- A mindset of dreaming big, iterating, and experimenting to drive innovation and creativity.
- Willingness to travel (up to 20 – 30%, will vary based on the time of year) to support partner or field events.
What’s In It For You?
- Great office environment and team culture.
- Competitive base salary + stock options on offer!
- Beautiful A-grade office in the heart of Maroochydore (Sunshine Coast) - or work remote!
- Wear what you want, every day is casual day!
Equal Employment Opportunist
Maropost is deeply committed to promoting diversity, advancing equality and fostering a culture of inclusion. Therefore, we invite applications from marginalised and equality-seeking groups. Individuals seeking employment at Maropost are considered without regards to race, colour, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status.